MMA Two Day Certificate Course in
The Ultimate Sales Training for Professionals
Course Commences on
17th (Friday) & 18th (Saturday) November 2017
10.00 am to 5.00 pm
Mr Barath Surendran
Techemate Leadership Academy

Madras Management Association
21/11, 3rd Cross Street, Seethammal Extension
Teynampet, Chennai – 600018
(Near SIET College)

“”The chief executive officer is also the chief sales officer. He or she is responsible for the success of the company and making a profit. The closer the CEO is to the everyday selling process, bringing in business, the more successful the company will become.”
– Jeffrey Gitomer, American author


What if you really want to increase sales in your organization? Sales are the one which increases your profits and your throughputs.

But, what are you doing about increasing sales? What if you plough your foundation in order to increase your numbers 3 times to even 5 times?

Yes, this program “The ultimate sales training for professionals” aims at increasing your sales acumen to become a star sales professional.

By taking up this course you should be winning orders and business deals that matters to you and your organization.

So, equip yourself with the winning sales skills and know-how by taking up this course, get set and go!

Course Content

· Analyzing your team

· Impact areas in your business

· Time management

· Marketing fundamentals

· Building a core story

· Building a killer presentation

· Hiring a sales executive and a sales team

· Knowing your customer

· Building a sales script

· Handling rejections

· Drill down practice

· Sales letters and examples

· Creating competitive advantage

· Life time value of a client

· Loyalty programs

· Distribution channels

· Power of the web

· How to use internet marketing for sales

· Client retention

· Art of getting appointments

· Telephone pitch

· Handling gate keepers

· Telephone appointment setting script

· Follow up email / fax

· Creating an audio file

· Video mail campaign

· Professional presentation

For Whom

This courses aims at improving the selling skills and overall business acumen of junior, middle and senior level executives, managers and entrepreneurs.

And those who are directly or indirectly involved in generating sales and profits to their organisations or businesses.
Individual professionals working in various sectors, Business people, and Entrepreneurs who wish to increase their sales management techniques, selling abilities and general business Acumen.

People who are planning to head a division, hiring sales teams and managing them, entrepreneurial and business people.

Key Takeaways

At the end of the course, the participant will be able to

· You should be increasing your sales awareness, skills and know-how.

· Get your selling skills in order to close big numbers and crack major accounts.

· Help entrepreneurs and managers to increase profits in their businesses or Departments

· Acquire better quality clients.

· Use Internet and other tools effectively for lead generation and conversion.

· Understand and master sales processes that can be used in your organization.

· Build a great sales team and manage it!

Fee Details

Special discounted fee for MMA members Rs.4,000/- (inclusive of GST) per participant.

Participation fee –Rs.5,500/- plus GST 18% per participant
The cheque/DD to be drawn in favour of “Madras Management Association” payable at Chennai. Full payment in advance. Fees once paid will not be refunded. However, changes in nomination before commencement of programme permitted.

Course Schedule

Classes will be held at Madras Management Association, 21/11, 3rd Cross Street, Seethammal Extension, Teynampet, Chennai–600018 (Near SIET College) commencing on 17th (Friday) & 18th (Saturday) November 2017 between 10.00 am and 5.00 pm.

At the end of the programme, certificates will be awarded to all candidates who have successfully attended both days.

About Trainer

Barath Surendran has been a soft skills & corporate trainer, a sales trainer & sales and marketing professional for the last 16 years having trained so many sales professionals particularly in the b2b markets. He has been personally been trained by sales gurus like Brian Tracy, rajan parulekar (creator of the contextual selling), Richard Tan, and many others.

Barath has also have done his Executive Education in Digital Marketing from IIM (Indian Institute of Management) Bangalore

Barath has also have authored 2 books on the Amazon.com and has worked closely with the following clients:

He has done Corporate Training for the following Companies:

•Shailaja Software Exports Pvt Ltd
•BEISSEL Needles – Makes Fashion Fashionable
•Hyundai Mobis
•Karya Technologies
•India Finance Bazaar.com
•The JGI Group
•Indelect – Building Trust
•Leaap International Pvt Ltd
•Vibgyor Visuals Group – Scripting Success
•Designs – Builders & Flat Promoters
•Harris Rebar
•Planman HR
•Realnest Shelters – Peace of Mind
•All Cargo Logistics Ltd
•BMQR Certification Pvt Ltd

He also conducts programs on communication skills, personal effectiveness, conflict management, Team building and Leadership training. He has also developed world class training modules in sales and marketing, entrepreneurial development.

He is an Engineer and a Post Graduate in Management having wide experience working for various corporate for more than 16 years. He has worked both in technology and as well as in sales and marketing. His previous assignments include working for companies like GE Capital, naukri.com and Edurite Technologies, Manipal Group to name a few.

He has been Awarded “Star Achiever” by National Integrity cultural Academy for the year 2011.And also has been awarded the Alumni Achievement Award by ITM Business School for the year 2011.

He is also a Visiting Faculty to Versatile business School and has been delivering programs on Marketing and Branding for the last 3 years now! He is also an Empanelled trainer and Advisor to EDI Tamil Nadu for doing Entrepreneurship Development Programs.

He has appeared as visiting faculty to many Institutions and business schools. He is a Voracious reader, who has read more than 1000 books on personal development, business and management.

Barath has appeared more than 10 times as faculty for the Digital Marketing courses organized by NIESBUD (National Institute for Entrepreneurship and Small Business Development)

Barath is also a Digital Marketing Consultant to companies like BMQR Certification Pvt Ltd, GarboDrain, StrategyNxtGen etc He also had the privilege in conducting Digital Marketing Workshops for StrategyNxtGen, Business Standard Newspaper and Madras Chamber of Commerce and also to Madras Management Association.

For Registration, please mail us the Participant’s name, Designation, Organisation, Contact number, Email id and Postal address.

We would be pleased to provide any other information required by you and look forward to receiving your nominations for the course.

Thanks & Regards

Gp Capt R Vijayakumar (Retd), VSM
Executive Director
Madras Management Association
21/11, 3rd Cross Street
Seethammal Extension
Teynampet, Chennai – 600018
Tel : 24333757/24313757/42074220
E_mail : mma@mmachennai.org
Web : www.mmachennai.org
FansPage : www.fb.com/mmachennai
TwitterPage: www.twitter.com/mmachennai

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