Why Integrated Marketing?
If India wages war against Pakistan, will your army alone attacks your enemy or coordinate with all the Naval, Air force and the army together Integrated as a whole?
That is what is Integrated Marketing for your business!
If I have to put such kind of strategy in digital marketing then what that would be?
Making all my Paid and Organic traffic from different channels to generate Leads, Nurturing and there by Sales Conversion.
Who should use it?
Anyone who really wants to succeed in business has to use it.
How you should use it?
It is more a collaborated effort. All Departments like sales, customer support and product teams should come together and Work Integrated as one.