5 Important Disciplines in Digital Marketing

5 Important Disciplines in Digital Marketing

Digital Marketing

  • Increasing Your Web Presence
  • Content Marketing
  • Traffic Building
  • Lead Capture and Nurturing
  • Sales Funnels

Increasing Your Web Presence

  • Building Value for my target audience in my website
  • It has to be long term focused
  • Agile Methodology – Growth Driven Design
  • Constant Improvement on the website and outside the website

Content Marketing

  • Content should address my target audience
  • We are solving customers problems
  • AIDA Principle
  • Constant New Content Creation

Traffic Building

  • SEO
  • Social Media Optimization
  • Email Marketing
  • Google Ads
  • Social Media Marketing

Lead Capture and Nurturing

  • 80% of businesses comes from 20% of the clients
  • Make them come back again and again
  • Make them engage with your brand over a period of time
  • Build Trust

Sales Funnels

  • Understand my customers journey
  • Facilitate customer to go through a journey


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